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I don’t even know of many people in my spheres that are JUST doing creation or anything like that anymore.
Granted, I work in Influencer Marketing, so we mostly rely on content creators for contract work. However even my creative team isn’t just publishing a blog post or two a month. That would be one small part of their workload for a couple days.
Most people in my organization are account directors/supervisors/managers. Meaning we are leading entire programs/projects with 1-5 people depending on the scale of the program. I haven’t seen someone be hired to support on creative tasks for one single project in a very long time now.
