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From what I’m seeing on our two eCom sites, answer the query directly. We have 1k+ words blogs, but still ranked because the answer is at the top. I still believe that Google loves depth and unique content, but it’s also about how you structure your content. And yeah, backlinks, for sure, is the number 1 ranking factor (authority).
What’s weird is that this other eCom site I manage still gets more impressions and clicks and the rankings haven’t changed, even though we haven’t posted a blog since December. Backlinks efforts stopped, too. I guess content is still “king”, despite the other comments in this thread say.
