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content quality matters but not the way most “seo pros” frame it. 300 words isn’t a quality threshold, it’s a made-up number. pages rank with 50 words if they perfectly match search intent and sit on a trusted domain. that’s the part people miss authority compounds. a DA 60 site can rank a thin page that a DA 15 site couldn’t rank with 3,000 words of perfectly optimized content. you’re right that authority is underrated. most people focus on on-page because it’s the only thing they can control alone.
