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Unfortunately, once a site is out more than a few weeks, it takes a while to come back. It takes a while for all the off page math to be connected and calculated and set to properly ranking things.
As for instant indexing – turn that off. Instant Indexing is for time sensitive things. So you can use it for things like daily box score updates or a news article where it’s useful and of interest now, but may not be in the future.
But if you’re just using it for regular content updates or things you want to be evergreen – it’s either going to index it instantly, but give it no long term value (which I suspect is in part where the “it has to be fresh all the time” myth is coming from – because everyone is telling Google that everything they publish is only important right now – not later).
OR, it realizes you’re just churning out content and wanting it to rank fast, so it eventually loses interest in you at all.
So yeah. Turn that off. You’re likely not abusing it, but so many are and at such a massive scale, it’s not helping you to have that as something the AI has to consider.
Just sit back, if you post content, make it something you feel you need to tell your customers and be helpful for making them choose you or to trust you more. And just let the bots come back and figure that out without a lot of noise.
Since “humanizing AI” is all the rage now, the TLDR here is:
Be the person at the party the AI wants to hang out with and learn about. Don’t be that kid who runs around all day screaming, “Hey! Look at me look at me!”
That kid is going to get nothing but a timeout and a nap.
And never use instant indexing for the wrong thing. Separate problem, but possibly slowing down your recovery – you just don’t want to be sending the signal that your content has an expiration date or it will take you at your word for it.
G.
