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It’s more about whether any of the things that page can answer will actually do anything to help you or the user.
No click things can have value if you get your brand in there and start building familiarity and trust. People often research some kinds of products for several weeks before getting to that by question – so there’s value in getting a bit of their attention early for those products that people research first. If you understand buyer journeys and user personas of your customers – it can make your conversion rates more than double – which more than makes up for the 50% of traffic we may have lost by the AI handling things.
But yeah – if it’s only tangentially relevant to anything that makes you money or makes them more likely to give you money later, then it’s pretty pointless. Any traffic you might get is useless to you anyway.
G.
