Forums › Forums › White Hat SEO › Ranking no. 1 for high volume keyword, no clicks, worth keeping the page? › Reply To: Ranking no. 1 for high volume keyword, no clicks, worth keeping the page?
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HustlinInTheHall
GuestMarch 23, 2026 at 11:21 pmI generally don’t see the harm in continuing to keep it, but don’t prioritize it and don’t expect any growth. Purposely tanking or killing pages that rank well because they don’t convert in favor of goosing your CTR with no end goal is not really sound logic.
Why would google rank an entire site lower because it appears in low CTR searches? Even if Google were going to punish your domain *as a whole* for something like that, the logical approach would be comparing your page’s CTR vs expected CTR for the position it is being shown in and then ranking it lower if your site was underperforming.
Your site does not seem to have that problem or else it would not be able to sustain that position, another site with better CTR Over Expectation would move up the ranks.