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Preaching to the choir.
It’s not just about human users bouncing off a terrible UI. It’s about how ad platforms fundamentally interact with the site. Newer campaign formats like Advantage+ or PMax rely heavily on crawling landing pages to auto-generate assets, headlines, and understand the context of the offer. If the website lacks that oomph or clearer context, the algorithm is going to scrape and generate low quality assets (which is neither the platform nor the advertisers fault).
And as you mentioned, it turns into a diagnostic nightmare. A bad website triggers issues such as destination mismatch flags, and sometimes flat-out violations. The client looks at us asking why the ad was disapproved, and we have to spend hours diagnosing it just to realize the foundation was broken all along.
