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That’s basically the skeleton, yeah, but in practice it’s more about matching intent than just “quality.”
I’ve seen pages with great writing get zero traction because they didn’t align with what people actually search for, and average content win just by fitting intent better.
On the creativity part, yeah it can feel restrictive. What worked better for me was separating the two, write freely first, then shape it slightly toward what’s already working instead of forcing it from the start. Keeps it from feeling too mechanical.
