Forums › Forums › PPC › Is pixel tracking basically dead in 2026? › Reply To: Is pixel tracking basically dead in 2026?
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TryCatchRelease
GuestMarch 23, 2026 at 5:46 amAll US states are opt in by default, so the banner needs to show up, and if users close the banner, navigate away, or do anything other than opt out, you can continue to track users. So tracking isn’t quite dead yet.
In the EU, GDPR acts as you describe, so pixel tracking is more or less dead there. Have to rely heavily on modeled conversions.