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There are no SEO secrets that one person knows and others don’t. All you need to know is what ranking factors hold more weight then others so you prioritize those over potential time sinks that don’t move the needle much. You can find great articles online from well known websites that did the research on those top ranking factors, so just focus on those. At the end of the day it often comes down to authority / trust for why certain websites / pages rank high, and that’s where the battle is won or lost.
