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I doubt the implication you and this article appear to speculate would actually happen. Since it deals with billing and the use of ai which can give false information, it will likely be an opt-in type service if they do decide to implement it. Even more so since they put a patent on it and probably expect no one to do something too similar. If so they would be way too many businesses who would go to Bing or any other option for site placement instead of paying for it based on clicks. Would probably be a legal issue on top of that as it would force small businesses out of their search engine of a paid ai switcheroo was required for placement.
