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People have been predicting “no more clicks” for a while, this just sounds like a more formal version of what featured snippets and SGE are already doing.
In practice, Google still needs structured, high quality sources to assemble anything useful. If your content is generic, you’re at risk. If it’s opinionated, data-backed, or tied to something hard to replicate, it tends to survive these shifts better.
One thing that’s been worth doing is building content that answers the query but also leaves gaps that require deeper context or tools on your site. Not clickbait, just making sure the surface answer isn’t the whole value.
The trade-off is obvious though. Less control over presentation and potentially less traffic, even if your content is powering the result. At that point it becomes more about owning something beyond just rankings, like direct relationships or distribution you control.
