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Zero CPC usually means there’s basically no competition for that keyword, so yeah you could potentially get clicks for pennies. But here’s the thing – there’s often a reason nobody else is bidding on it
Price-related keywords can be tricky. People searching “product price” are definitely in research mode but they might just be price shopping and not ready to buy. I’ve seen them convert okay for certain industries but the quality tends to be lower than purchase-intent keywords
Worth testing with a small budget to see how they perform for your specific product though. Sometimes those overlooked keywords can be goldmines
