Forums › Forums › White Hat SEO › I think UX is quietly becoming one of the strongest ranking factors in SEO › Reply To: I think UX is quietly becoming one of the strongest ranking factors in SEO
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Lazy_Accountant_1274
GuestMarch 20, 2026 at 7:14 amYes, UX matter a lot nowadays because the its a measuring unit for algorithm.
I like this that SEO’s have nowadays shifted focus towards optimising for the humans and not for the crawler.
On-Page and Off-Page matters but the time user speads in your site is also a deciding factor for algo know the
importance of your page.
Heading, smooth-scroll, CTA’s images are fine, but what I think “User Flow” is more important that these,
because when the user clicks and moves into your next page and other pages algo automatically use this metric to
well structured and linked pages,
SO yeah “user flow in the context of UI and UX is important in SEO”