Forums › Forums › PPC › pixel or conversion api › Reply To: pixel or conversion api
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stovetopmuse
GuestMarch 20, 2026 at 12:53 amUse both if you can. Pixel alone misses a chunk now with iOS and blockers.
When I tested, CAPI filled in like 10 to 30 percent more conversions, but also brought in some noisy data if not deduped properly.
Pixel is still useful for real time signals, CAPI just patches the gaps. Setup matters more than which one you pick.