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I went through almost this exact loop and the fix for me was brutal but simple: I stopped treating content as the work and made it prove it could earn its time. I cut from posting everywhere to one main channel and one side channel, then every post had to point to one thing I could track like replies, demo calls, waitlist signups, or email joins. If I couldn’t tie it to that, I stopped doing it.
What worked for us was making one solid piece a week, then clipping it down instead of inventing fresh stuff for every platform. I also put a hard cap on consumption because scrolling was wrecking my attention way more than creation was. Buffer helped with batching, Plausible gave me cleaner attribution than guessing, and I ended up on Pulse for Reddit after trying a few because it caught threads I was missing that actually turned into useful conversations. If 15 hours isn’t giving you signal, I’d cut it to 5 and force clarity.
