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A lot of times it has more to do with your vertical & the client vs your PPC services.
For example, we like working with law firms because bringing in good leads keeps the firm fed and running for a long time. Versus, working with seasonal clients like roofers or HVAC which are prone to penny pinching and just shutting down randomly on bad months.
You can’t save a business that is destined to fail. Find a vertical that works for you with higher stability. Those are the clients you should go the extra mile for, versus the ones that will inevitably not work regardless of your efforts.
