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Good work doesn’t necessarily need complex funnels. The best returns come from maxxing out the lower end.
Getting experience at a PPC agency under a manager with 15+ years experience would be an option. Freelancing and learning as you go is limiting compared to an environment where you have a dozen of you all, all sharing knowledge.
Been agency side 6 years then hopped clientside. Through GFC, COVID, cost of living, never had a year where I wasn’t growing customerbase or revenue. That’s probably from all the processes and tricks learnt during early agency years in ppc
