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Fundamentally ppc and marketing only do so much – and with a client like a restaurant, it might not be much. Also you said you’re going based on their observations which is really just their feelings. So you’re asking us why your client feels a certain way.
That’s a bad question to ask. I personally wouldn’t ever work with a restaurant, their success is going to be due to factors way outside your job. Like their location, their word of mouth locally, etc
Also if you’re having this issue with other clients my guess is you work with small businesses often, and there’s only so much you can do for businesses like that. “knowing more than 90% of other marketers” doesn’t really matter because your success is dependent on your clients success and their success is due to way more factors that you have no control over.
