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The big problem is that there’s at least two camps as to what SEO actually is. And in reality, the best are pulling from both camps for various things. You’ll never get “the definitive guide to SEO” because no one has ever really agreed on what that means. And for strategy itself, I’ve never had two that work the same because you need more of this because of the competition and less of that because of the location and or whatever situational things are in play.
I have a sort of list of things I tend to do first, but the next tech is going to prioritize things completely differently. One will say links are the key, I’ve never committed more than 10% of a budget and time for link building. I don’t put less importance on it, I just know how to get 10 links that do what someone else would need 100 or 1000 to do. (And my needing fewer links is just because I’ve developed relationships with press people over 30 years – so even that isn’t something you can teach or put on a list).
G.
