Reply To: AI search is eating clicks – how are CMOs proving ROI now?

[hard_baroquer]

In a previous gig I used to use unique ID tags on every CTA, given SEO, PPC and ECRM all had bespoke landing pages. So we knew the channel and URL every lead came from and could then track sales and revenue, which our targets were based on. It was really rudimentary, but it was the best we could do.

AI search was more of a ‘make sure we’re on top of this’ and AhRefs and SEMRush have AI tracking that you can use.

You can also track actual referrals from AI on GA4 (and conversions etc), but not AI Overviews (you can get an idea of how much comes from AIOverviews using text highlights that Google uses, otherwise GSC position 1.0 will be AIO).

Current gig, we can’t go as granular with conversions, so SEMrush AI tracking + GA4 for visibility changes.