Forums Forums White Hat SEO AI search is eating clicks – how are CMOs proving ROI now? Reply To: AI search is eating clicks – how are CMOs proving ROI now?

  • cheerioskungfu

    Guest
    March 18, 2026 at 11:24 am

    We’re building a blended model where we are combining AI visibility and CRM revenue. Basically, if we show up in tools like ChatGPT or Perplexity, we tag that as influence, then track pipeline velocity and deal close rates. It’s less about last-click now and more about ‘did ai touch this journey’. Not perfect, but leadership cares more about pipeline than traffic anyway.