-
i see the same issue everywhere, ai search is basically zeroing out clicks while still influencing decisions behind the scenes. the biggest advantage now is shifting to visibility metrics over traffic, like how often your brand shows up in ai summaries or chat responses. compare that to traditional seo where ctr ruled, but here you gotta track indirect signals such as branded searches spiking after ai exposure. we’re using attribution models that tie ai mentions to downstream revenue, like monitoring uTM params on direct visits post-ai query. a tool i found for ai search optimized content has been key, it helps create stuff that gets featured in models and we measure the lift in conversions from there. honestly, it’s more about proving influence than raw visits these days.
