Reply To: AI search is eating clicks – how are CMOs proving ROI now?

[Lazy_Accountant_1274]

With years in this field, I would say more traffic does not mean more business. If you are in the news and media business, that is different.

But traffic through which you can convert is the real metric here.

Many of the YouTube SEO guys who have learned the scheme “SEO + blog = millionaire” are getting busted.

A real marketer would know that focusing on key commercial keywords and optimisation is the key.

I am working on a website where our informational clicks have declined YoY but our commerical traffic are gaining track because now we make decision based purely on the intent of the searchers.