Forums › Forums › White Hat SEO › AI search is eating clicks – how are CMOs proving ROI now? › Reply To: AI search is eating clicks – how are CMOs proving ROI now?

  • feliceyy

    Guest
    March 18, 2026 at 7:50 am

    Honestly, we’ve shifted to ‘visibility in answers’ as a KPI. If we’re showing up in AI summaries, we treat it like top-of-funnel awareness. Then we map spikes in direct traffic and conversions after. It still early, but limy helps us to see where we’re being surfaced in ai engines.