Reply To: AI search is eating clicks – how are CMOs proving ROI now?

[First-Bumblebee-9600]

I think the bigger shift is that “traffic = value” was always a flawed proxy, AI is just exposing it faster.

If AI answers filter out low-intent users, what’s left is actually higher quality traffic. So instead of proving ROI with clicks, it probably shifts toward:

– assisted conversions

– branded search lift

– pipeline influenced by content

Feels less like losing traffic and more like losing noise, but yeah measuring it is the messy part right now.