Forums › Forums › White Hat SEO › AI search is eating clicks – how are CMOs proving ROI now? › Reply To: AI search is eating clicks – how are CMOs proving ROI now? Snaddyxd Guest March 18, 2026 at 6:47 am We stopped being obsessed over clicks and started tracking assisted conversions and branded search lift. If ai mentions us, we usually see downstream demand. The attribution is still messy, but better than pretending CTR still matters.
