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Honestly this happens more than people think. Agencies can look great on reports but miss basic execution details if there is not enough oversight. Freelancers sometimes do better just because you are talking directly to the person doing the work, so there is more accountability. If you are planning to handle things yourself, I would start by simplifying the workflow. Even basic things like consistent naming, checking search terms properly, and reviewing reports weekly already make a big difference. For the repetitive stuff like reporting, a lot of people use AI just to summarize performance and spot issues faster. I have seen people combine tools like Looker Studio with AI or even experiment with things like syndrAI to keep track of conversations and performance insights in one place.
