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I think often people don’t realise where agencies may be stronger, or where freelancers have an advantage. And there are good and bad examples of both…
If you need help with strategic work, and managing/scaling lots of channels, then an agency will make sense unless you’ve got someone in your business who can spend a lot of time managing and co-ordinating things.
If you’re relatively small, and want to focus mainly on one or two channels, then a freelancer tends to be the better option.
I’ve worked with some agencies that I’d happily recommend and others I’d avoid. And the same with individual freelancers. But quite often the issues are an agency/freelancer selling themselves in the wrong way and overpromising, or the client hiring one thing and expecting another.
As for reports, you don’t need an AI tool for that – just either scheduled reports or a simple dashboard (e.g. Looker Studio) which can be set up in an hour or less by yourself or a freelancer.
