Reply To: Most Brands Don’t Lose Customers Where They Think They Do

[Common_Dependent_284]

I agree with this. Getting traffic is only one part of the funnel, what happens after the click matters the most. Sometimes users drop off because of poor UX, slow page load.

Another reason can be when **landing page doesn’t match the intent created by the ad**. If there is a mismatch between the ad and landing page content, users often leave quickly which increases the bounce rate.
Also, not everyone who clicks is ready to buy. Many people can be **still exploring and comparing options**, so if the pages doesn’t quickly show value, they move on to other site.

Small improvements in landing page optimization and overall conversion flow can often make a bigger difference than just increasing traffic.