Forums › Forums › White Hat SEO › Ahrefs: AI Content wasn’t good enough, now it is – Are they right? › Reply To: Ahrefs: AI Content wasn’t good enough, now it is – Are they right?
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BoGrumpus
GuestMarch 17, 2026 at 5:10 amThe big problem I have with this notion is that AI can only create content based upon what it already knows.
The one thing that is always unique about any content on a web site is how that content specifically relates to your brand. If you’ve never described that relationship to your brand, the AI can never adequately create content that describes that. It can’t create a sales funnel that generates leads and leaves the brand impression you want unless you tell it.
Now… if you take the time to tell it all that, then sure. And it may be able to take one page of good human created created content and turn that into 5 or 6 pages of good AI generated content. But if you’re not giving it new angles on things, the only thing you can get is stuff it already knows… so why would it want to index it again and rank or surface it?
G.