Forums › Forums › White Hat SEO › Ahrefs: AI Content wasn’t good enough, now it is – Are they right? › Reply To: Ahrefs: AI Content wasn’t good enough, now it is – Are they right?
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Dreams-Visions
GuestMarch 17, 2026 at 4:59 amFor some content it is good enough. You don’t need a writer to put together an article that describes why water is wet. How to tie a pair of shoes. A synthesized article is sufficient for the essentials. But something that benefits from the insight or testimony of an actual professional? LLMs will always be insufficient on its own. It can’t test the TVs. It can’t speak to the focus group of patients or customers. It holds no degrees. It can’t create a new insight.
In fact, it’s not even correct to call it AI. It isn’t AI. We don’t have AI. These are language models. The difference and your understanding of that difference matters. And the simple tea leaves (GIST) will tell you that having the same answers any other site can post with a prompt will get lost in the sea of the same. The content that can add a perspective that brings new insight? Unique insight? Well that has value. But you kinda have to know what the fuck you’re talking about and you have to have the experience to add it.
People will eventually find out that you can’t fake or short cut actual experience. And it will be the reason some content gets promoted the most and the rest ends up as chaff. Same as it always was, but even more clear. Painfully for many.