Forums › Forums › White Hat SEO › Ahrefs: AI Content wasn’t good enough, now it is – Are they right? › Reply To: Ahrefs: AI Content wasn’t good enough, now it is – Are they right?
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stovetopmuse
GuestMarch 17, 2026 at 3:20 amI think it’s “good enough” for the average SERP, not actually better.
If you look at a lot of ranking pages, they were never that high quality to begin with. So AI matching that level isn’t that impressive, it just means the baseline was low.
Where it still struggles is differentiation. Most AI content clusters around the same structure and wording, so it’s fine until you’re in a competitive SERP where everyone’s doing the same thing. That’s where it starts flattening out.