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Great analysis and chat. I’m wondering what people are doing to protect data instead of giving it away?
I’m not a big fan of deep CRM connection. I do like passing proxy values back. I’ve seen some people set up “fake revenue” etc. I’m especially not a fan of taking my lists and uploading to every platform.
Would you guys expect your list to get sold to all other advertisers? Ie I spent $250k buying a financial services database/brand, they grew the brand on meta, have a list of 20,000 emails interested in Insurance. I then add my customer list onto tiktok, Google ads, meta, reddit…
Am I helping my competitors, the ad platforms, or myself?
