Reply To: Should I create a second website to rank in another province, or expand my existing site?

[stovetopmuse]

If the services are the same, I’d keep it on the same domain and build out proper location pages. Starting a second site means rebuilding authority from zero, which usually takes way longer than people expect.

The bigger factor I’ve seen is whether you actually have signals in that province, like addresses, local links, or a GBP. Without that, either approach struggles.