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I’d start with search since intent matters a lot for commercial real estate. People actively looking for space usually convert better than cold traffic. Keep keywords tight and use strong negatives so you’re not paying for general real estate searches.
I wouldn’t optimize for leads right away either. The decision cycle is long, so softer signals like property views or brochure clicks help the account learn before pushing form fills.
Display can work, but I’d stick to retargeting first. Your visuals will perform much better with people who already showed interest.
