Reply To: Exact keyword as brand name – Good or Bad?

[billyisred]

I am not sure if it can boost your authority but I can see an immediate drawback: your brand becomes less memorizable and won’t be easily shareable(since it’s too common).

Also you need to consider the impact on AI assisted search like Google Overview. More and more people rely on that more than checking the search results manually and I believe it’s more important to get into its recommendation more than rank high in the search results