Reply To: Exact keyword as brand name – Good or Bad?

[sonicode]

It can work against you when you are trying to build and benefit from brand awareness.

Imagine you sell yellow widgets on your website yellowwididgets dot com

Now imagine 1,000 other brands also sell yellow widgets.

Now imagine I am one of the many customers that never types in the address bar of the browser. I open my browser and enter a search query into the google search that opens with my browser window.

Now your website is buried with the 1,000 other brands that sell yellow widgets.

Having a unique brand name like “Shmoogletoogle” and having that be your exact domain name like shmoogletoogle dot com is pretty important IMO. That way people can search for exactly and precisely you in particular.

Source: Speaking from experience as someone that recently rebranded an established company due to selling stuff like yellow widgets on a website like yellowwidgets dot com.