Forums › Forums › White Hat SEO › Exact keyword as brand name – Good or Bad? › Reply To: Exact keyword as brand name – Good or Bad? kathars1s- Guest March 13, 2026 at 11:59 am If you are tracking AI mentions, this would be disturbing, since Everytime an answer contains that keyword, it will count as if your brand was mentioned – while it wasn’t. At least this happens with the tool I use
