Reply To: Exact keyword as brand name – Good or Bad?

[u_spawnTrapd]

I’ve seen a lot of sites use the exact keyword domain but still brand themselves with a different name on the site. The domain helps people understand what it’s about right away, but the brand gives people something memorable to talk about.

My impression is that generic phrases get mentioned everywhere but they rarely point to a specific company in people’s minds. A unique name tends to stick better in discussions. Using the keyword domain while building a distinct brand on the site feels like a reasonable middle ground to me.