Reply To: Exact keyword as brand name – Good or Bad?

[thefoyfoy]

In my experience…
1) it can help bc Google will inject you higher in the results than you deserve. When someone does a simple query, Google is trying delivery variety in their results, and if they are confident that is your brand name, perhaps that is what the searcher was looking for rather than just the generic topic.
2) as others have said, it becomes an issue when people are directly searching for you.
3) the solution, if you are going this route is to market your business AS the website name. So rather than marketing yourself as ‘the yellow widget company’ you advertise as “yellow widgets dot com”