Forums › Forums › PPC › There is a very good reason to always check revenue AND ROI › Reply To: There is a very good reason to always check revenue AND ROI assassinofkings316 Guest March 12, 2026 at 3:37 am Happened with us. Spends were close to $15k per day. As soon as we dropped to $5k per day CPI dropped by 75%. Spends dropped by 66%. CPI improved by 75%
