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As someone who has done this for over 25 years, worked in big tech doing it and now runs her own completely unrelated but successful business….do something you absolutely love, then optimize the ever living shit out of it. You’re your own marketing force. Use your skills in a field that interests you so it doesnt feel like work. When I started the new biz I’m in now, I just applied everything I knew, in a very niche field. It took me less than 6 months to beat every other competitor in my city, folks who were in this same industry for decades. Good luck to you.
