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the 200 ceiling is almost always one of: hook works for people who already follow you but doesn’t give new viewers a reason to stay past 3 seconds, or early drop-off signal is tanking the algorithm before it can test your content on wider audiences.
what platform? it behaves differently. TikTok’s initial cold pool is ~200 accounts — if you’re not getting to 300-400 from that batch, it’s usually the first 2 seconds or the hook-to-content match. Reels distributes more to followers first, so a 200 ceiling there usually means your reach is just limited to existing followers who aren’t engaging.
curious what you actually found. in my experience the breakthrough is usually something annoyingly simple.
