-
The big difference here is that you are in a finance niche. For Google that falls under YMYL, which means their bar for trust is much higher than Bing’s. Bing tends to rank pages more directly based on content relevance and basic links. Google is much more strict about authority and credibility signals.
Right now the numbers you shared point to a trust gap. A DA around 6 with about 70 backlinks is still very early for a finance site. The competitors you mentioned have huge authority, brand recognition, and years of trust signals. Even if your content is better, Google usually needs stronger evidence before ranking a small site above them in YMYL topics.
Another thing that might be working against you is updating the page every day. For a data page that can make sense, but constant edits sometimes reset evaluation signals. Google may also struggle to understand what the stable version of the page is.
If you want to improve over the next 3 to 6 months, I would focus on a few things:
First, build stronger authority signals. Not just more links, but better ones. Finance blogs, investing communities, research posts, or expert roundups. Quality matters a lot more than the number of links in this niche.
Second, strengthen E-E-A-T signals. Add clear author profiles, credentials if possible, detailed about pages, and transparent methodology for how you calculate or collect dividend data.
Third, build supporting content clusters around the main topic. Instead of only “dividend lists,” write deeper pieces about dividend strategy, tax implications in your country, payout ratios, sector comparisons, and link them internally to the main page.
Fourth, look at search intent. Sometimes a page that tries to do everything gets outranked by pages that solve one specific query very clearly. Splitting some content into focused pages can help.
The fact that you rank on Bing is actually a good sign. It means your content and structure are likely fine. Google just needs stronger trust signals before it moves you up in a finance niche. Your plan to build more topical content is good, but the real lever for YMYL ranking will probably be authority and credibility rather than just publishing more posts.
