Reply To: Is there even any point in trying to do PPC conversion campaigns for low-cost products? Is there ANY universe where this could be profitable?

[Initial_Implement934]

This isn’t advice, but based on my experience, Display and YouTube are the most useless and expensive campaigns you can run for sales/leads. Yes, the clicks are cheap, but the conversion rate is extremely low and usually not worth the money spent.

In your case, Pmax, Search, and Shopping are probably the best options. You can still optimize the cost per click by testing different bidding strategies, targeting locations where clicks are cheaper, and so on.

I once ran ads for a brand selling relatively inexpensive clothing, with products priced around $25-30. The client required a ROAS (value / cost) between 4 and 6, and most of the time we were actually hitting 5-7, so it worked really well.

Of course, everything depends on the niche, proper campaign setup, a strong website, good pricing, competition, and many other factors. So I’d recommend at least trying to run ads and then analyzing the performance before making any decisions.