Forums › Forums › PPC › Search campaign stopped spending after switching from Maximize Clicks → Maximize Conversions (Dental lead gen) › Reply To: Search campaign stopped spending after switching from Maximize Clicks → Maximize Conversions (Dental lead gen)

  • Otherwise-Ear951

    Guest
    March 9, 2026 at 4:10 am

    Pretty common when switching to **Maximize Conversions**. That strategy needs **conversion data and enough volume** to start bidding. If the account doesn’t have consistent conversions, Google may struggle to enter auctions and spending drops.

    Things to check:
    • Make sure **conversion tracking is firing correctly**
    • Ensure the campaign has **recent conversion history**
    • Consider using **Maximize Clicks or tCPA after more data**
    • Check if **bid limits or audience targeting** got too restrictive

    Often the fix is gathering more conversion data before switching fully to conversion-based bidding.