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There’s plenty of studies online stating the effectiveness of both Display as part of your overall marketing mix and doing so via programmatic buying options.
[https://smartyads.com/blog/examples-of-programmatic-advertising-campaigns](https://smartyads.com/blog/examples-of-programmatic-advertising-campaigns)
There’s a lot of bias in this sub as you’ll find a lot of freelancers that work with micro or small businesses that are not suitable candidates for display.
While the conversation of moving away from running campaigns that have a budget of less than $100 a day is for another day, these aren’t the right customers for Display.
Add in the fact that overall asset quality is usually incredibly low, landing pages, offers and product prices are terrible and you get “Display is rubbish, it’s all bots”.
Use it for awareness, use dynamic display retargeting for ecommerce and you’ll find overall it assists in scale.
