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What sucks is having to discuss cold proposals with clients they get that include all of those buzzwords etc. I showed a client in a live meeting that they were “ranking” in ChatGPT (bear in mind 90% of their seo leads come through maps).
I told the client “people say this stuff all the time but it’s not necessarily accurate”.
Another email from a client today was forwarded. The BBB offering some Bs partnership with an accreditation upgrade that guarantees the client will the “the source of authority for AI answers”… the grift has really taken hold deep.
