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Apart from SEO, I would suggest you to take a look at AI Visibility or some people called them AEO or GEO. AI has subtly change how people search information. Instead of just googling keywords and getting back a list of sites, people asked question to AI, and AI collate information and presented a relevant answer.
Traditional SEO aims for ranking in search results while AI Visibility is more about how do you convince/help AI tools to use your information in coming up the answer.
Not saying SEO is dead – it’s still important, but getting yourself rank number 1 in search results is no longer the holy grail.
